A Different Kind of Marketing Workshop
We've taken the feedback attendees have shared about other marketing conferences and decided to put our own spin on this event to help business executives get the knowledge they need to market online.
Instead of hearing a panel of speakers share four different viewpoints (leaving you to figure out which one is right), we'll give the stage to one expert who knows how to explain the nuts and bolts of their topic to the business executive. You will get the information that's critical to create your online marketing plan and you'll get it without all the industry jargon so common to larger Internet marketing conferences.
Whether you are a consultant, webmaster, business owner, or in-house marketing professional, you cannot afford to miss this opportunity to experience firsthand the latest developments in search engine strategy.
Search Engine Marketing is Going to Triple in the Next 5 Years – Will YOU Be Ready?
Who Should Attend?
The Search Engine & Internet Marketing Workshop is specifically designed for business executives, webmasters, mainstream marketers and public relations execs who are trying to gain an understanding of topics like search engine marketing, viral marketing, blogging, social media and local search.
Event Overview:
- Get ready for a jam-packed day. Our sessions will be fast paced and informative. Both a continental breakfast and lunch are included with your conference fee.
- This workshop will cover everything you need to know about “natural” or “organic” search engine optimization (SEO) as well as pay-per-click (PPC) marketing.
- You will learn the latest ins-and-outs of search engine marketing (SEM) from top experts;
- Provides a unique setting to network with fellow marketers and search engine industry professionals and discuss the trends in search engine marketing;
- Watch as we evaluate real websites live. Our experts will use all of the information and tactics learned throughout the day and apply them to detailed reviews of sites submitted in advance by the audience.
What You Will Learn:
- How search engines list Web sites for free and through paid placements;
- How to get free "organic" traffic by building a site that pleases search engines and your visitors;
- How to efficiently purchase listings guaranteed to rank your company at the top of search engine results;
- How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy—and get tips on improving conversion if they don't!
- How to build links that generate traffic to your Web site, and how to avoid the penalties of "spamming" the search engines;
- How to utilize social media marketing to drive more business.
- What's coming next in the constantly evolving world of Web search.
What You Will Receive:
- All your meals: a continental breakfast and complete buffet lunch
- A certificate of completion from the National Marketing Academy
- A complete student kit including a binder with all presentations included
- The Web Developer's SEO Cheat Sheet
- Exclusive offers from the event sponsors